Val has never stopped his passion for storytelling through film production, by writing, filming and directing short fiction for him or others as a side passion. At the same time, my travels led me to a deeper connection with nature and its people. Especially during the year I spent working on organic farms and experiencing alternative ways to live and farm on the East Coast of Australia.

But when Val and I set up to disturb the Horlogerie market by launching the first truly eco-conscious watch brand, our will to create positive change and entrepreneurship first met. (1.)

Along the path of this first adventure, we realised that it was hard to find collaborators to follow us in our values and our will to break the rules. (Especially in the world of watches). To find people that could help us rally a community using emotion and passion instead of fear and money.

It's only one year later that we realised that we could be these people
: With this first experience in the sustainable entrepreneurial world and our love for problem-solving as professional designers.

We believe in Effective Altruism: "How to make the most good with the less time and effort possible". (2.3.)
This is why we started giving half of our work away to altruistic & revolutionary non-profits. Because we believe that it's by giving them easy access to easy, fun and efficient methods to revolutionise their impact, we can create effective change. (4.)

Our environment and our people are in peril, and we need to take action in a way that lives up to the gravity of what's at stake.
We know change-makers are already at work out there.
We just want to super-boost their impact by rallying people to their cause in the most revolutionary ways.

If you want to dive further into the topics you've just read: 

  1. Our 4 year old website from our previous adventure if you're curious
  2. The Effective Altruism manifest written by Peter Singer
  3. Futur Perfect: the podcast that explores provocative ideas with the potential to radically improve the world
  4. The "Give Half" Business model created my Matthew Manos - Go also read our "Non profit" page

Val has never stopped his passion for storytelling through film production, by writing, filming and directing short fiction for him or others as a side passion. At the same time, my travels led me to a deeper connection with nature and its people. Especially during the year I spent working on organic farms and experiencing alternative ways to live and farm on the East Coast of Australia.

But when Val and I set up to disturb the Horlogerie market by launching the first truly eco-conscious watch brand, our will to create positive change and entrepreneurship first met. (1.)

Along the path of this first adventure, we realised that it was hard to find collaborators to follow us in our values and our will to break the rules. (Especially in the world of watches). To find people that could help us rally a community using emotion and passion instead of fear and money.

It's only one year later that we realised that we could be these people
: With this first experience in the sustainable entrepreneurial world and our love for problem-solving as professional designers.

We believe in Effective Altruism: "How to make the most good with the less time and effort possible". (2.3.)
This is why we started giving half of our work away to altruistic & revolutionary non-profits. Because we believe that it's by giving them easy access to easy, fun and efficient methods to revolutionise their impact, we can create effective change. (4.)

Our environment and our people are in peril, and we need to take action in a way that lives up to the gravity of what's at stake.
We know change-makers are already at work out there.
We just want to super-boost their impact by rallying people to their cause in the most revolutionary ways.

If you want to dive further into the topics you've just read: 

  1. Our 4 year old website from our previous adventure if you're curious
  2. The Effective Altruism manifest written by Peter Singer
  3. Futur Perfect: the podcast that explores provocative ideas with the potential to radically improve the world
  4. The "Give Half" Business model created my Matthew Manos - Go also read our "Non profit" page